Edge Rhythm
Formerly celebrated as a top recording studio, Edge Rhythm has embarked on an exciting journey of growth and transformation. The brand is now a vibrant hub for creative expression, expanding their offerings beyond music production to include podcasts, photography and videography, event coverage, and filmmaking. The brand is alive with fresh energy, dedicated to bringing stories to life through a variety of creative mediums.
Client
Edge Rhythms
Company
Krewstar
Service
Creative Direction, Brand Design, Stylescaping
Year
2024
The Project
Our task on this project was to create a visual identity for EDGE RHYTHM as they transitioned from a recording studio to a full-fledged media house. The brand’s reimagined vision sought to capture its dynamic evolution while maintaining its creative roots.
The client wanted the identity to feel bold, energetic, and forward-thinking, representing their expanded offerings in media production, storytelling, and innovation.
The Process
We began by analyzing the brand’s legacy as a recording studio and its aspirations as a media house. This research informed the creation of a design language that bridges the past with the future. We explored concepts centered on rhythm, motion, and versatility, crafting a visual identity that embodies creativity and adaptability.
Result
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